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Job Duties:

You will be a key player in executing integrated demand gen programs that drive the pipeline for the Cortex cross-portfolio products. This role requires a blend of strategic and execution skills, fueled by a deep analytic and metrics-driven approach to marketing optimization. Driven by your passion for the cybersecurity industry, you will be responsible for cross-functional project management of demand generation, campaigns & marketing programs. A critical team player, you have an outstanding track record of completing projects on time and with quality. Often, you'll be working in a highly technical environment, but with a need to translate the goals and desired business outcomes of our marketing programs in a matrixed marketing organization.

Your Impact

Manage our integrated demand generation campaign strategy through collaboration with shared marketing teams including brand, product marketing, digital, demand, content, creative, social, and global field marketing teams Develop, plan, and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, events, programs, and digital marketing to create and drive a qualified pipeline Ensure timely deployment of initiatives and project success by managing calendars and processes Measure, analyze, report, and optimize the performance of demand gen programs in partnership with the Cortex data operations lead Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the BDR teams on targeted campaigns and effective follow-up Collaborate with members of the content marketing, product marketing, enablement, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal Provide BDRs with scripting and training on key campaign initiatives; drive program execution with BDRs Manage the account targeting and marketing strategy within the Palo Alto Networks install base.

Manage weekly digital marketing and search engine optimization strategies to amplify the Cortex cross portfolio value proposition in digital channels

Skills:

8 years in marketing, with experience using multiple outreach channels

Innovative and creative problem-solver with strong communication skills across internal and external stakeholders
Proven track record of working at the tactical and strategic level to develop and execute innovative and effective campaigns
Outstanding team collaborator, open to idea/project iteration
Strong ability to prioritize and execute on multiple work streams
Comfortable with project management across multiple teams and able to track projects from briefing to launch
Experience with information/cyber security products
Track record of operating independently, demonstrating creativity, being detail-oriented and delivering results in a highly organized manner
Strong critical-thinking, research and problem-solving skills
Experience working cross-functionally and managing projects
Experience working across different markets/regions with knowledge of differing advertiser/sales needs around the world

Education:

Bachelor's degree or equivalent

Compensation: DOE: $60-$65/hr