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Description:

The Senior Marketing Data Analyst (SMDA) is responsible for the conceptualization and development of marketing reports and dashboards, as well as analyzing trends to make recommendations to the business on improvements to process and Marketing mix. The SMDA will act within and on behalf of the greater marketing department to drive data and operational excellence through advancements in the scalability and depth of our data presentation and analysis.

Responsibilities:

Identify, design and develop reports and dashboards for Marketing and the greater business as needed 

Advance and maintain report and dashboard development standards 

Analyze data and identify trends, proactively offering recommendations to changes in process or marketing mix. 

Confirm the accuracy of presented data through thorough QC processes 

Gather reporting requirements from the greater marketing, sales and partner teams and share within the Marketing Operations team to add to the roadmap and deliver within a timely manner  

Develop comprehensive documentation and enablement paths for the greater business in understanding and leveraging marketing reports, dashboards and data 

Help Develop methodologies for reporting partner impact on pipeline that is in accordance with standards in place for the greater business 

Help manage the Unified Data Dictionary, serving as the central hub for terminology and field use cases across the business 

Establish strong relationships with Sales Operations, Partner Marketing, Business Development and other internal teams as needed 

Act as an advocate for Marketing in meetings with external departments 

Requirements:

Bachelor's Degree

5+  years of experience in developing reporting for Marketing using Tableau

Well versed in Oracle SQL

Strong understanding of Salesforce objects and relations from a Marketing perspective

Ability to accurately synthesize and present data in a digestible format

PL/SQL and Tableau CRM are a plus