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Required :

Primary Skills: Hands-on Implementation experience with one or more CDPs including but not limited to Lytics, Segment Personas, mParticle, Simon Data, Salesforce, or Adobe (experience with many other marketing technologies may be a suitable substitute for the right candidate) Experience in more than one digital marketing channel: site personalization, email, digital advertising (SEM, display, social, programmatic), or mobile app development Expertise with Google Tag Manager, troubleshooting JavaScript tags, and HTML

Responsibilities:-

• The Solutions Architect is responsible for the technical & operational deployment of 1st party data strategies.  
• This person will lead the technical aspects of data strategy and development for our clients. 
• This person will partner with Executives, Strategists, Developers, and Analysts to traverse the last mile of digital transformation - real-time, cross-channel, customer experiences.

Specific responsibilities include:

• Achieving a detailed understanding of client first-party data sets
• Developing and clarifying client business objectives / requirements for custom projects
• Devise & recommend solutions to enable activation of first-party data sets across multiple client marketing channels
• Where needed, develop key triggers and audience exports to client systems
• Guide implementations for various Customer Data Platforms (CDPs)
• Producing documentation - client-facing & internal - that unlocks our internal scaling capacity
• Making material code contributions to technical executions
• Providing thoughtful, meaningful code reviews

Qualifications:-

• Our candidate is a well-rounded solution architect with experience in full-stack development.  
• This person should be highly competent technically, and be comfortable presenting recommendations to client stakeholders. 
• This person likely has 5+ years of experience in digital marketing services, with consulting experience highly desired.  
• This person should be comfortable both in short-term projects and longer-term retainers.  

Specifically, desirable experience includes:

• Ability to turn customer data into marketing action and understand how to measure it
• Experience working within a modern cloud computing environment
• Exposure to Enterprise data processes, teams, and tooling
• Hands-on Implementation experience with one or more CDPs including but not limited to Lytics, Segment Personas, mParticle, Simon Data, Salesforce, or Adobe (experience with many other marketing technologies may be a suitable substitute for the right candidate)
• Experience in more than one digital marketing channel: site personalization, email, digital advertising (SEM, display, social, programmatic), or mobile app development
• Expertise in SQL & Python highly preferred
• Expertise with Google Tag Manager, troubleshooting JavaScript tags, and HTML
• Must be detail-oriented, analytical, and results-driven
• Outstanding communication skills.

Nice to have:

• Proficient in transforming large data sets into custom reporting.
• Data visualization using Google Data Studio, Tableau, Lookr, or similar technology.