Career Center

Sr Content Marketing Coordinator

CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

THE OPPORTUNITY:This Content Marketing Senior Coordinator is a global role supporting Mattel Studios Distribution team in the planning and execution of marketing assets & campaigns across all premium digital platforms, linear networks, home entertainment, and direct-to-consumer channels including Amazon Prime Video Direct and FAST. This role plays a key part in ensuring content is effectively positioned, promoted, and delivered to audiences across multiple distribution windows and touchpoints.The ideal candidate is highly organized, detail-oriented, and experienced in multi-platform content marketing within the streaming and television entertainment industry managing day-to-day workflows across release planning, creative asset development, and partner communication, working closely with internal teams, platforms, and external partners. The role plays a key part in keeping projects on track, supporting campaign execution, and delivering reporting and insights to support the Director of Global Content Marketing.

WHAT YOUR IMPACT WILL BE:

Own execution and optimization of assigned global marketing workstreams across digital, linear, and home entertainment platforms, ensuring alignment with overall campaign objectives

Manage campaign timelines, deliverables, and approvals across internal teams and external partners

Assist in briefing creative teams and agencies, ensuring assets align with brand and platform requirements

Apply independent judgment to optimize campaign elements, asset strategies, and platform-specific execution in alignment with established brand and platform guidelines

Analyze engagement and performance of TV content across key platforms and provide recommendations to improve discoverability, audience reach, and overall campaign effectiveness

Liaise with networks and platforms to align on messaging, tune-in strategies, and promotional opportunities.

Support in building annual release calendars for DTC Amazon Prime Video Direct (APVD) SVOD & EST in collaboration with Distribution and Brand teams.

Manage campaign workflows, timelines, and deliverables, proactively identifying risks, resolving issues, and ensuring projects remain on track across internal teams and external partners

Ensure compliance and certification with Amazon platform specifications, metadata requirements, and delivery deadlines

Optimize titles, descriptions, keywords, and artwork to improve discoverability on Amazon.

Monitor the APVD performance and provide reporting insights to inform future releases

Serve as a key point of contact for networks and platform partners, aligning on executional requirements and advising on content positioning within defined campaign parameters

Coordinate artwork, metadata, and promotional copy for retail and digital storefronts (e.g., iTunes, Amazon, Google Play)

Prioritize deliverables across multiple concurrent projects, balancing deadlines and business impact in a fast-paced environment

Track Home Ent release schedules and ensure all marketing materials are delivered on time

Support the planning and execution of distribution trade shows and industry markets, including events such as MIPCOM and MIFA

Oversee content publishing workflows and digital asset delivery (including trailers, clips, and key art), ensuring optimization for platform requirements and audience engagement

Assist with booth design, branding, and on-site logistics at trade shows and industry events.

Partner with distribution teams to ensure content is effectively showcased and aligned with event goals

Maintain distribution release trackers, calendars, and status reports to support accurate planning and execution

Coordinate cross-functional communication across marketing, distribution, and creative teams

Develop presentation materials for internal and external stakeholders

WHAT WE'RE LOOKING FOR:

Bachelor's Degree preferred

3-5 years' Experience in digital & TV content marketing and Experience working across multiple platforms (digital, VOD, FAST, OTT)

Familiarity with Amazon Prime Video Direct or similar distribution platforms preferred

Strong project management and organizational skills

Excellent written and verbal communication skills

Proficiency in Microsoft Office (Excel, PowerPoint) and project management tools

Ability to manage multiple projects in a fast-paced environment