Career Center

The?€?Sr. Marketing Associate plays an essential role in supporting American Girl’s digital marketing team. The ideal candidate should be knowledgeable in digital media and advertising?€?including?€?creator and influencer trends, creative, reporting and data insights – all with an eye for detail. They will collaborate with multiple internal groups across American Girl and Mattel, as well as external influencer and agency partners.?€??€?
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Key Areas?€?of Responsibility?€?
Reporting to the managers of social and paid media, the?€?Sr. Marketing Associate is responsible for the execution and the day-to-day support of influencer and?€?paid?€?digital?€?marketing?€?campaigns,?€?which can include?€?social media, search,?€?video,?€?and display media channels.?€?Key areas include:?€??€?
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Agency and Influencer Partner Collaboration and Outreach?€?
Regularly collaborate with agency and media partners to plan?€?and?€?execute?€?influencer and?€?paid media campaigns.?€?
Nurture and develop relationships within the digital influencer community as a primary point of contact,?€?and partner with American Girl retail teams to execute on-site influencer activations.?€?
Execute earned influencer giftings, managing lists, and fulfillment.?€?
Campaign Briefing and Implementation?€?
Lead influencer selection and briefing in addition to creative briefing for social and paid media campaigns.?€?
Ensure the timely review, handoff and implementation of influencer and paid media campaigns and assets in collaboration with internal teams and agency partners.?€?
Maintain accurate and updated documentation of key campaign schedules?€?as well as physical and digital?€?assets in collaboration with internal and external teams.?€?
Support social media content creation for cross-channel marketing initiatives.?€?
Compliance and Quality Assurance?€?
Perform thorough quality assurance of campaign assets and ensure compliance with Mattel policy and media channel best practices.?€?
Partner with legal for contracting and negotiations of influencer deals and work collaboratively with IMC on streamlining Mattel deals.?€?
Reporting and Analysis?€?
Work with the Media Manager and Sr. Manager of Digital Marketing to measure, analyze,?€?optimize?€?and report on?€?influencer and paid media campaign performance?€?in alignment with?€?marketing goals, industry benchmarks and media channel best practices.?€?
Assist with campaign invoicing and billing.?€?
Experience Required?€?
Bachelor’s degree and?€?3+ years professional experience in?€?digital marketing and influencer or?€?brand partnerships.?€?
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Qualifications?€?
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Bachelor's Degree required.?€?
Proficiency in Microsoft suite, particularly Excel and?€?Powerpoint?€?and experience with database management programs.?€?
Proficiency in social media (Meta Ads, TikTok Ads), SEO/SEM (Google Ads, Amazon, Yelp,?€?etc.) and programmatic.?€??€?
Digital expertise-?€?Savvy, creative, and knowledgeable about who and what is trending in the digital and influencer space.?€?
Strong knowledge of the various influencer segments (nano, micro, mid-tier, macro, mega) and an established network of agents and managers?€?
Someone who is exceptionally organized and able to speak to both internal and external team.?€?
Team player, but self-motivated/self-starter that?€?is able to?€?work independently.?€?
Great communication skills (written and verbal) and able to liaise internally across partners and externally with vendors and influencers.?€?
Detail-oriented and able to balance multiple projects at once.?€?